01received
creative brief.
9 pages · v3
/ 01 — production journal · w-00 → w-08 /
how a worldgets made.
not a tidy four-step diagram. a production journal from week zero to week eight — how a brief becomes a space, and a space becomes a night.
- 01brief before pretty.
- 02the space before the brand.
- 03eight weeks, not eight months.
/ 08 weeks · 04 chapters · 08 crew · 04 gates /live counterw-00
/ 02 — the spine, eight weeks /
01 / 04 — brief.
chapter 01 · w-00 → w-01
brief.
the conversation. a maison, a window, a feeling we agree to chase.
kick-off in the studio. shared doc. one creative north. budget framed, not finalised.
chapter 02 · w-01 → w-03
concept.
renders, palette samples, fabric on the table. the world starts on paper.
three concept routes, one is chosen. materials sourced. venue shortlist walked in person.
chapter 03 · w-03 → w-07
build.
fifteen trades, one floor plan. the space becomes the brand.
scenography, lighting, sound, scent. nightly walks. punch list cleared at w-07 fri.
chapter 04 · w-07 → w-08
launch.
doors open. press, clients, and the run-of-show carry the night.
preview tuesday. opening wednesday. eight days of trading. strike on the ninth.
w-00 · day 0 · briefscroll · pinned00%
/ layer 00 — shell /
the space as we found it. dust, concrete, daylight.
- 00shell
- 01plan
- 02palette
- 03structure
- 04garments
- 05people
/ 03 — the space that becomes a world /
/ 04 — who is in the space /
eight people, one space.
named, not generic. each role is one person, on the floor, accountable to the date on the door.
- 01project directorowns the brief, the budget, and the date.paris · off
- 02producerruns the week-by-week, keeps trades in lock-step.paris · off
- 03set designerdraws the world. signs every material sample.paris · off
- 04scenographerstages product, light, and movement into one read.paris · off
- 05lighting directortunes the space to the garments at golden hour.paris · off
- 06sound + scent leadwrites the loop and the air the space walks into.paris · off
- 07retail captaintrains the floor team, owns the opening week.paris · off
- 08press leadcontrols the guest list and the next morning's coverage.paris · off
local · --:--:-- · paris
/ 05 — the paper trail /
02received
concept deck.
62 pages · accepted
03received
build drawings.
52 pages · for-build
04received
run-of-show.
9 pages · v final
05received
daily site report.
w-04 → w-00 · 21 days
06received
post-mortem.
1 page · two weeks out
every minute is on paper.
every document signed, dated, archived. nothing built on a verbal yes.
/ 06 — four decision gates /
nothing moves without a signature.
01 / 04w-07 · mon
01
brief approved.
creative + budget signed. the clock starts.
signed · camille roux
02 / 04w-05 · fri
02
concept locked.
one route chosen. samples in hand.
signed · camille roux
03 / 04w-03 · wed
03
build greenlit.
drawings released. trades on site monday.
signed · camille roux
04 / 04w-00 · wed
04
doors open.
preview tuesday. doors wednesday 18:00 local.
signed · camille roux
→ drag the rail · each gate is one approval · 04 total
/ 07 — what we leave behind /
the doors close. the record stays.
three things land with the maison after strike. the night, archived. the press, indexed. the lessons, written down.
the asset pack.
full broadcast cuts, 6k stills, social verticals. delivered w+01 fri.
the press archive.
every cover, clipping, and minute of broadcast. bound, dated, posted.
the post-mortem.
one page. what worked, what didn't, what to keep for next season.
/ 08 — start the clock /
brief in by friday. concept on the table by the second monday. doors open eight weeks later. that's the deal.
your monday · paris · --:--:-- · camille roux
/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c